Miami, FL – The Florida Department of Transportation’s (FDOT) Roadside Litter Prevention Education Media Campaign released a new print and social media ad recently. The ad encourages the reader to “Focus Our Attention on Litter Prevention.” It is one component of the new wave of public service brand messages of the statewide campaign designed to remind motorists to “DRIVE IT HOME... KEEP OUR PARADISE LITTER-FREE®.”

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Jason Taylor, a true All-Pro on and off the field, has signed on as a VIP celebrity for the Florida Department of Transportation's (FDOT) Roadside Litter Prevention Education Media Campaign, "Drive it Home... Keep Our Paradise Litter-Freesm."

Taylor, the legendary former Defensive End for the Miami Dolphins, is the Founder and President of the Jason Taylor Foundation, which supports and creates programs that facilitate the personal growth and empowerment of South Florida's children in need by focusing on improved health care, education and quality of life.

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In a continuing effort to help raise awareness and engage the community, members of the Florida Department of Transportation Roadside Litter Prevention Education (RLPE) Media Campaign team attended the Florida League of Cities Conference.

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In a very creative and educational way, the Florida Department of Transportation has developed a social media buzz that offers insight on how long it takes for litter to decompose.  The product is called the Decomp-O-Meter, and it makes its debut as an animated tool on social media sites later this fall.

The Decomp-o-Meter is the latest of ads developed as part of the FDOT’s Roadside Litter Prevention Education (RLPE) Media Campaign. It provides information in a meaningful and effective way.

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Miami, Fla. — In an ongoing effort to keep the DRIVE IT HOME . . . KEEP OUR PARADISE LITTER-FREESM, campaign at the top of mind for motorists, the Florida Department of Transportation (FDOT) has created the "Man vs. Litter Challenge." The "Man vs. Litter Challenge" is a social media contest created by college students. It is a fun and innovative way to help raise awareness on the importance of the litter prevention education media campaign initiative and will help increase community support and local involvement.

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