Audience Focus/Sources of Litter

The primary audience focus for the campaign is driving motorists. This audience involves the general, outdoor and younger motoring populations. The campaign purpose is to raise awareness and educate the motoring public on litter prevention. The campaign addresses the largest sources of litter within this targeted audience focus. This includes (but is not limited to) the following:

  • Beverage containers
  • Cigarette butts
  • Fast food waste
  • Lightweight and heavy duty waste from trucks
  • Open truck beds
  • Paper/gaming items
  • Tire scraps

About the Roadside Litter Prevention Education (RLPE) Media Campaign

With the financial support from the Federal Highway Administration (FHWA), the Florida Department of Transportation (FDOT) has launched a multi-year RLPE media campaign. The educational goals and objectives of the RLPE media campaign are to:

  • Establish and build public awareness of the importance of roadside litter prevention;
  • Establish and build strategies for public and private involvement in keeping Florida’s roadsides free of litter;
  • Establish and build the visibility and awareness of FDOT as a key agency in roadside litter prevention;
  • Improve driver satisfaction with roadside cleanliness;
  • Alter driver/passenger behavior by increasing their participation in roadside litter prevention.